Alaska Airlines: Kahakai Kickback

Agency: BeCore Experiential

Executive Producer

BeCore transported chartered 50 influencers via private yacht from San Francisco to Treasure Island, meeting them with vintage busses to take them to the beautiful MerSea restaurant. Coined the “Kahakai Kickback”, our goal was to create an event rooted in Hawaiian tradition with a narrative through line that left influencers excited to share their journey and story.

The event exceed expectations on all KPIs, with a substantial