Enter the Asylum

In this first-of-its-kind hybrid immersive production of Dale Wasserman's classic play, we set a traditional theatrical show in an immersive, exploratory world.

All audience members were checked into the “asylum,” either as acute or chronic patients, and encouraged to take part in our immersive pre-show where they could freely explore the asylum, interact with the characters, take “medication”, and discover the secrets of the ward and those who inhabit it.​

LA Times Critics Choice | Ovation Recommended | Stage Raw Recommended

Nominated for 6 Ovations, including Best Production of a Play | WINNER, Best Lighting Design - Intimate, Andrew Schmedake

Reviews

“As a sobering classic drama wrapped in a theme-park interactive attraction…skillful integration makes the diagnosis benign — and thoroughly engaging.” Philip Brandes, Los Angeles Times

“…it's a fun night. It's an experience. It's not just another night in the theater. On the night I went the audience was a good twenty years younger than your typical LA theater audience. That's impressive.Anthony Byrnes, KCRW 89.9 FM (NPR)

"As for the show itself, I was enthralled with what transpired - from the acting, to the set design, to the interaction with the audience, and everything in-between. …Overall, ONE FLEW OVER THE CUCKOO'S NEST is an absolute must-see. It's perfect for people who want to dip their toe into immersive while still catering to those who are more seasoned." Shannon McGraw, Nightmarish Conjourings

This is Los Angeles theater at its most innovative and exciting." Steven Stanley, Stage Scene LA

kj knies

Featured Awards Event Marketer Ex Awards | Ex Award Winner | Best Virtual Event

Emmy | Nomination | Welcome to the Blumhouse Live

Clios | Silver Awards | Amazon Prime Video Experience

AdWeek Experiential Agency of the Year | Little Cinema | 2021

Ovations | 6 Nominations and 1 Win | One Flew Over the Cuckoo’s Nest

Featured Press

https://www.latimes.com/travel/story/2025-05-06/immersive-invitational-participatory-theater

The future of theater is immersive. These L.A. artists are creating it in real time. | LA Times

https://www.adweek.com/performance-marketing/adweeks-2021-experiential-awards-see-all-the-winners/

Little Cinema is Adweek’s 2021 Experiential Agency of the Year

https://www.lamag.com/culturefiles/shakespeares-the-tempest-an-immersive-experience-review/

Shakespeare’s The Tempest: An Immersive Experience Delights from the Start | LOS ANGELES MAGAZINE 

https://womensagenda.com.au/latest/nikes-after-dark-tour-isnt-just-about-running-its-about-women-reclaiming-the-night/

Nikes After Dark Tour Isn’t Just about Running. It’s about Women Reclaiming the Night | Women’s Agenda

https://www.syfy.com/syfy-wire/at-sdcc-amazon-has-created-immersive-one-of-a-kind-experiences-for-its-new-shows

At SDCC, Amazon Has Created Immersive One-of-a-kind Experiences for Its New Shows | SyFy

https://www.vanityfair.com/hollywood/2020/05/hollywood-premieres-coronavirus?srsltid=AfmBOopqhhYJoJlH1aeVlOYQyluYWwG8Ilm3W0oVcF3bt9XNHwnEUEJR

In the Coronavirus Age, Hollywood Premieres Are Going Virtual | Vanity Fair

https://martech.org/how-hollywood-and-streaming-series-are-revolutionizing-virtual-events/

How Hollywood and streaming series are revolutionizing virtual events | MarTech

https://www.hollywoodreporter.com/news/general-news/inkhole-a-happytime-murders-pop-up-offers-tattoos-cocktails-plot-preview-1134109/

‘Happytime Murders’ Pop-Up Offers Tattoos, Cocktails, and Plot Preview | The Hollywood Reporter

Nipsey Hussle’s ‘The Marathon’ 10 Anniversary Interactive Production

Nipsey Hussle’s ‘The Marathon” Gets 10th-anniversary Interactive Production | The Rolling Stones

https://www.versus.uk.com/articles/travis-scott-hosted-a-nike-football-cage-tournament-at-coachella/

Travis Scott Hosted a Nike Football Cage Tournament at Coachella | Versus

https://stevivor.com/news/xbox-fanfest-trivia-2022-is-the-closest-well-get-to-1-vs-100-this-month/

Xbox FanFest Trivia 2022 is the closest we’ll get to 1 vs 100 | Stevivor

https://www.nytimes.com/2024/11/19/style/complexcon-las-vegas.html

The Hypebeasts Take Las Vegas | New York Times

https://www.adweek.com/convergent-tv/fox-world-cup-marketing-campaign-team-usa/

Fox World Cup Marketing Campaign Is at Liberty to Showcase Team USA | AdWeek

https://wwd.com/fashion-news/denim/calvin-klein-joins-forces-with-amazon-fashion-for-immersive-activation-in-new-york-1202866336/

Calvin Klein Joins Forces with Amazon Fashion for Immersive Activation in New York | WWD

Featured Podcasts

https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000418030660

No Proscenium | Episode 161: Sara Beil and KJ Knies

https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000607891140

No Proscenium | A Tempest in LA