Enter the Asylum
In this first-of-its-kind hybrid immersive production of Dale Wasserman's classic play, we set a traditional theatrical show in an immersive, exploratory world.
All audience members were checked into the “asylum,” either as acute or chronic patients, and encouraged to take part in our immersive pre-show where they could freely explore the asylum, interact with the characters, take “medication”, and discover the secrets of the ward and those who inhabit it.
LA Times Critics Choice | Ovation Recommended | Stage Raw Recommended
Nominated for 6 Ovations, including Best Production of a Play | WINNER, Best Lighting Design - Intimate, Andrew Schmedake
Reviews
“As a sobering classic drama wrapped in a theme-park interactive attraction…skillful integration makes the diagnosis benign — and thoroughly engaging.” Philip Brandes, Los Angeles Times
“…it's a fun night. It's an experience. It's not just another night in the theater. On the night I went the audience was a good twenty years younger than your typical LA theater audience. That's impressive.” Anthony Byrnes, KCRW 89.9 FM (NPR)
"As for the show itself, I was enthralled with what transpired - from the acting, to the set design, to the interaction with the audience, and everything in-between. …Overall, ONE FLEW OVER THE CUCKOO'S NEST is an absolute must-see. It's perfect for people who want to dip their toe into immersive while still catering to those who are more seasoned." Shannon McGraw, Nightmarish Conjourings
“This is Los Angeles theater at its most innovative and exciting." Steven Stanley, Stage Scene LA
kj knies
Featured Awards Event Marketer Ex Awards | Ex Award Winner | Best Virtual Event
Emmy | Nomination | Welcome to the Blumhouse Live
Clios | Silver Awards | Amazon Prime Video Experience
AdWeek Experiential Agency of the Year | Little Cinema | 2021
Ovations | 6 Nominations and 1 Win | One Flew Over the Cuckoo’s Nest
Featured Press
https://www.latimes.com/travel/story/2025-05-06/immersive-invitational-participatory-theater
The future of theater is immersive. These L.A. artists are creating it in real time. | LA Times
https://www.adweek.com/performance-marketing/adweeks-2021-experiential-awards-see-all-the-winners/
Little Cinema is Adweek’s 2021 Experiential Agency of the Year
https://www.lamag.com/culturefiles/shakespeares-the-tempest-an-immersive-experience-review/
Shakespeare’s The Tempest: An Immersive Experience Delights from the Start | LOS ANGELES MAGAZINE
Nikes After Dark Tour Isn’t Just about Running. It’s about Women Reclaiming the Night | Women’s Agenda
At SDCC, Amazon Has Created Immersive One-of-a-kind Experiences for Its New Shows | SyFy
In the Coronavirus Age, Hollywood Premieres Are Going Virtual | Vanity Fair
https://martech.org/how-hollywood-and-streaming-series-are-revolutionizing-virtual-events/
How Hollywood and streaming series are revolutionizing virtual events | MarTech
‘Happytime Murders’ Pop-Up Offers Tattoos, Cocktails, and Plot Preview | The Hollywood Reporter
Nipsey Hussle’s ‘The Marathon’ 10 Anniversary Interactive Production
Nipsey Hussle’s ‘The Marathon” Gets 10th-anniversary Interactive Production | The Rolling Stones
https://www.versus.uk.com/articles/travis-scott-hosted-a-nike-football-cage-tournament-at-coachella/
Travis Scott Hosted a Nike Football Cage Tournament at Coachella | Versus
https://stevivor.com/news/xbox-fanfest-trivia-2022-is-the-closest-well-get-to-1-vs-100-this-month/
Xbox FanFest Trivia 2022 is the closest we’ll get to 1 vs 100 | Stevivor
https://www.nytimes.com/2024/11/19/style/complexcon-las-vegas.html
The Hypebeasts Take Las Vegas | New York Times
https://www.adweek.com/convergent-tv/fox-world-cup-marketing-campaign-team-usa/
Fox World Cup Marketing Campaign Is at Liberty to Showcase Team USA | AdWeek
Calvin Klein Joins Forces with Amazon Fashion for Immersive Activation in New York | WWD
Featured Podcasts
https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000418030660
No Proscenium | Episode 161: Sara Beil and KJ Knies
https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000607891140
No Proscenium | A Tempest in LA