kj knies
Featured Awards Event Marketer Ex Awards | Ex Award Winner | Best Virtual Event
Emmy | Nomination | Welcome to the Blumhouse Live
Clios | Silver Awards | Amazon Prime Video Experience
AdWeek Experiential Agency of the Year | Little Cinema | 2021
Ovations | 6 Nominations and 1 Win | One Flew Over the Cuckoo’s Nest
Featured Press
https://www.latimes.com/travel/story/2025-05-06/immersive-invitational-participatory-theater
The future of theater is immersive. These L.A. artists are creating it in real time. | LA Times
https://www.adweek.com/performance-marketing/adweeks-2021-experiential-awards-see-all-the-winners/
Little Cinema is Adweek’s 2021 Experiential Agency of the Year
https://www.lamag.com/culturefiles/shakespeares-the-tempest-an-immersive-experience-review/
Shakespeare’s The Tempest: An Immersive Experience Delights from the Start | LOS ANGELES MAGAZINE
Nikes After Dark Tour Isn’t Just about Running. It’s about Women Reclaiming the Night | Women’s Agenda
At SDCC, Amazon Has Created Immersive One-of-a-kind Experiences for Its New Shows | SyFy
In the Coronavirus Age, Hollywood Premieres Are Going Virtual | Vanity Fair
https://martech.org/how-hollywood-and-streaming-series-are-revolutionizing-virtual-events/
How Hollywood and streaming series are revolutionizing virtual events | MarTech
‘Happytime Murders’ Pop-Up Offers Tattoos, Cocktails, and Plot Preview | The Hollywood Reporter
Nipsey Hussle’s ‘The Marathon’ 10 Anniversary Interactive Production
Nipsey Hussle’s ‘The Marathon” Gets 10th-anniversary Interactive Production | The Rolling Stones
https://www.versus.uk.com/articles/travis-scott-hosted-a-nike-football-cage-tournament-at-coachella/
Travis Scott Hosted a Nike Football Cage Tournament at Coachella | Versus
https://stevivor.com/news/xbox-fanfest-trivia-2022-is-the-closest-well-get-to-1-vs-100-this-month/
Xbox FanFest Trivia 2022 is the closest we’ll get to 1 vs 100 | Stevivor
https://www.nytimes.com/2024/11/19/style/complexcon-las-vegas.html
The Hypebeasts Take Las Vegas | New York Times
https://www.adweek.com/convergent-tv/fox-world-cup-marketing-campaign-team-usa/
Fox World Cup Marketing Campaign Is at Liberty to Showcase Team USA | AdWeek
Calvin Klein Joins Forces with Amazon Fashion for Immersive Activation in New York | WWD
Featured Podcasts
https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000418030660
No Proscenium | Episode 161: Sara Beil and KJ Knies
https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000607891140
No Proscenium | A Tempest in LA
Immersive Producer, Pre-Show Experience
Overview
After Hours worked with the Broadway team behind ‘Rock of Ages’ to conceptualize, write, and produce an immersive preshow designed to immerse guests into the world of the 1987 Sunset Strip. Before the show begins, a cast of characters and experiences are woven throughout the main bar and lounge at The Bourbon Room.
For guests that want to fully engage in the immersive theatrical experience, they can interact with a variety of characters ranging from aspiring rock stars to small town girls, living in a lonely world.
After Hours also designed several interactive elements hidden throughout The Bourbon Room, from interactive payphones featuring voicemails to hidden messages in posters and flyers. The Bourbon Room itself also changes from pre-show to post-show to reflect some of the storyline of the show.
Reviews
“A retro record store sells show souvenirs, and a faux-tattoo chair offers patrons shots of bourbon with any temporary markings. Actors from the immersive theater company After Hours casually play characters that might have inhabited the same world as those in “Rock of Ages,” improvising with patrons before they even see a stage.” -Los Angeles Times
