kjknies
Featured Awards Event Marketer Ex Awards | Ex Award Winner | Best Virtual Event
Emmy | Nomination | Welcome to the Blumhouse Live
Clios | Silver Awards | Amazon Prime Video Experience
AdWeek Experiential Agency of the Year | Little Cinema | 2021
Ovations | 6 Nominations and 1 Win | One Flew Over the Cuckoo’s Nest
Featured Press
https://www.latimes.com/travel/story/2025-05-06/immersive-invitational-participatory-theater
The future of theater is immersive. These L.A. artists are creating it in real time. | LA Times
https://www.adweek.com/performance-marketing/adweeks-2021-experiential-awards-see-all-the-winners/
Little Cinema is Adweek’s 2021 Experiential Agency of the Year
https://www.lamag.com/culturefiles/shakespeares-the-tempest-an-immersive-experience-review/
Shakespeare’s The Tempest: An Immersive Experience Delights from the Start | LOS ANGELES MAGAZINE
Nikes After Dark Tour Isn’t Just about Running. It’s about Women Reclaiming the Night | Women’s Agenda
At SDCC, Amazon Has Created Immersive One-of-a-kind Experiences for Its New Shows | SyFy
In the Coronavirus Age, Hollywood Premieres Are Going Virtual | Vanity Fair
https://martech.org/how-hollywood-and-streaming-series-are-revolutionizing-virtual-events/
How Hollywood and streaming series are revolutionizing virtual events | MarTech
‘Happytime Murders’ Pop-Up Offers Tattoos, Cocktails, and Plot Preview | The Hollywood Reporter
Nipsey Hussle’s ‘The Marathon’ 10 Anniversary Interactive Production
Nipsey Hussle’s ‘The Marathon” Gets 10th-anniversary Interactive Production | The Rolling Stones
https://www.versus.uk.com/articles/travis-scott-hosted-a-nike-football-cage-tournament-at-coachella/
Travis Scott Hosted a Nike Football Cage Tournament at Coachella | Versus
https://stevivor.com/news/xbox-fanfest-trivia-2022-is-the-closest-well-get-to-1-vs-100-this-month/
Xbox FanFest Trivia 2022 is the closest we’ll get to 1 vs 100 | Stevivor
https://www.nytimes.com/2024/11/19/style/complexcon-las-vegas.html
The Hypebeasts Take Las Vegas | New York Times
https://www.adweek.com/convergent-tv/fox-world-cup-marketing-campaign-team-usa/
Fox World Cup Marketing Campaign Is at Liberty to Showcase Team USA | AdWeek
Calvin Klein Joins Forces with Amazon Fashion for Immersive Activation in New York | WWD
Featured Podcasts
https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000418030660
No Proscenium | Episode 161: Sara Beil and KJ Knies
https://podcasts.apple.com/us/podcast/the-no-proscenium-podcast/id993356795?i=1000607891140
No Proscenium | A Tempest in LA
Southwest Airlines Food Tour
Agency: AMP Agency
Lead Producer
I worked with AMP Agency to help produce Southwest's largest stunt ever: breakfast in San Diego, lunch in San Jose, and dinner in Burbank -- all in one day. We were also tasked with strategizing a buzzworthy campaign that could live on as a commercial for statewide digital distribution.
We coordinated 4 different camera crews, 3 restaurants, 3 bus services, 2 hotels, 3 production teams and and one airline for a single day that was scheduled to pinpoint accuracy. Traveling with us was Corbin Bleu as our celebrity host, city-specific Instagram influencers, and contest winners.
Each participant also won a premium swag kit, custom built to fit within their new AWAY suitcase -- which included an iPad, Apple Watch, custom notebook and water bottle, and a photo of the traveling crew to remember the day by with a personalized note.
The result was an unforgettable day for the contest winners and Southwest's most successful social campaign of the year.
